10 Vigtige Kendetegn for Lego
Lego AS, Denmark. ca.1962

Cards for the Principles of Play (left) and the Principles for Sales (right). These cards, written by Godtfred, were distributed to employees in 1962. Image courtesy and copyright the Lego Group. Danish translation courtesy Lars Hassing

10 Vigtige Kendetegn For Lego

10 Important LEGO Features:

1 LEGO — unlimited play potential

2 LEGO — for girls, for boys

3 LEGO — fun for every age

4 LEGO — year round play

5 LEGO — healthy and quiet play

6 LEGO — long hours of play

7 LEGO — development, imagination, creativity

8 LEGO — the more LEGO, the greater its value

9 LEGO — extra sets available

10 LEGO — quality in every detail

10 Vigtige Krav Til en Lego Indsats og Dens Resultat

10 Important Requirements for LEGO Effort and Results:

1 — Be objective and truthful

2 — Be positive and simple

3 — Be economical

4 — Be international

5 — Stimulate enthusiasm and inspiration

6 — Encourage imagination and activity

7 — Keep the Lego characteristics

8 — Place the matter ahead of personal matters

9 — Follow up on the matter

10 — Comply with the fundamental idea