Samsonite LEGO Brochures 1962-1972 / Vintage LEGO Idea Books

Samsonite USA LEGO Brochures and Catalogs:
Year Image ID
Number
Description / Notes
1961 V1867
Version 1
Brochure/Pricelist
  • No Patents
  • Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 19, Colorado
  • 1962 V1867
    Version 2
    Brochure/Pricelist
  • With Patents
  • No Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 19, Colorado
  • 1961 V1869 LEGO Instructions
  • With Shwayder Bros.
  • Address: Denver 9, Colorado
  • 1961-62 2355 Promotional Flyer
  • NEW FROM EUROPE!
  • The Creative Building Set
  • Mail Order Form
  • Uses same promotional photos as v1867
  • Old phone number format
  • 1962-63 H-1880 USA Samsonite Idea Book (Early Version)
  • LEGO System
  • With Shwayder Bros.
  • Address: Denver 17, Colorado
  • 1962-63 F-1886 Instructions for 245 Light Brick
  • Note Eveready Battery
  • 1962-63 2369 Promotional Flyer
  • There's no limit to what you can build with LEGO!
  • LEGO gift sets come in 7 attractive sizes
  • Mail Order Form
  • Uses same promotional photos as H-1931
  • Does not include 605 or 905
  • 1963 H-1931 Brochure/Pricelist
  • With Patents / No Pat Pend.
  • With Shwayder Bros.
  • Introduces Supplementary Sets in BLACK and Wheels
  • Does not include 605 or 905
  • Address: Denver, Colo
  • 1963 H-1931A Brochure/Pricelist
  • With Patents / No Pat Pend.
  • With Shwayder Bros.
  • Includes 605 and 905
  • 1963 2385 Promotional Flyer
  • The Remarkable New Toy
  • Mail Order Form
  • Old phone number format
  • With Patents
  • 1963 H-1935 Advertisement for 400 Wheel Supplementary Box
  • With Patents
  • No Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 17, Colo (no zip code yet)
  • 1963 H-1953 Instructions for 905 Doll Set
  • With Patents
  • No Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 17, Colorado (no zip code yet)
  • 1963 H-1954 Instructions for 605 Wheel Toy
  • With Patents
  • No Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 17, Colorado (no zip code yet)
  • 1963 C-1965 SNAP Magazine
  • Copyright 1963
  • Fun Book for LEGO Club Members
  • Advertises NEW 605 Wheel Toy and 905 Doll Set
  • 1963-64 H-1994 Supplementary Pack Advertisement (Display Stand)
  • Pictured in 1964 Samsonite Idea Book K-2085
  • Available in two varieties - Counter-top and Display stand
  • 1963-64 H-1996 A New Concept in Educational Aids
  • Introduces Large Educational Set 7100
  • With Shwayder Bros.
  • Address: 1050 S. Broadway 80217
  • 1963-64 B-2080 Super Wheel Toy Advertisement (Display Stand)
    1964 H-2083 Instructions for 610 Super Wheel Toy
  • With Patents
  • No Pat Pend.
  • With Shwayder Bros.
  • Address: Denver 17, Colorado (no zip code yet)
  • 1964-65 K-2085 USA Samsonite Idea Book (Later Version)
  • LEGO System
  • Shows older supplementary display rack with H-1994 on top
  • No reference to Shwayder Bros.
  • August
    1965
    Order
    Form
    Dealer's Order Form
  • Samsonite Corporation, Formerly Shwayder Bros.
  • LEGO System
  • Shows older supplementary sets
  • Includes Gears and Motor
  • Includes 042 Jumbo Brick Pull Toy
  • 1965 H-2156 Instructions for LEGO Gears
  • LEGO Building Toy vs. LEGO System
  • 1965 H-2157 Instructions for LEGO Motor Pak
  • LEGO Building Toy vs. LEGO System
  • 1965-66 H-2169 Instructions for LEGO Gears
  • LEGO Building Toy vs. LEGO System
  • 1965-66 H-2170 Brochure/Pricelist
  • LEGO Building Toy vs. LEGO System
  • Introduces Gears and Motor
  • Includes 042 Jumbo Brick Pull Toy
  • 1965-66 2407 Brochure/Pricelist
  • Transition from LEGO System to Building Toy
  • Shows 042 "Prototype Box"
  • Advertises old supplementary packs
  • Still shows old LEGO SYSTEM 610 and 799
  • 1965-66 B-2181 1965-66 Dealer Catalog
  • LEGO Building Toy vs. LEGO System
  • Introduces Complete NEW Line of beautifully packaged sets
  • Shows 042 "Prototype Box"
  • Advertises old supplementary packs
  • Still shows old LEGO SYSTEM 610 and 799
  • 1965-66 T-2183 Insert from 1965-66 Dealer Catalog
  • Introduces #911 LEGO Counter Assortment
  • Includes order card
  • Includes letter from LEGO Dealer
  • 1966 T-2201-R Insert likely from 1966 Dealer Catalog
  • Announces NEW Lego Extra Parts Program
  • First picture of new self-service woodgrain metal display fixture #997
  • The -R may designate revision - this particular one was found in a 1968 dealer catalog
  • 1966 K-2202 Idea Book
  • Scarce predecessor to the common K-2236
  • Includes 042 Jumbo Brick Pull Toy
  • 1966 2210R
    1967
    1967 Dealer's Catalog
  • Advertises 1967 Season
  • Catalog likely available in 1966 for dealers
  • Includes 042 Jumbo Brick Pull Toy
  • Has new part numbers for full or empty display rack
  • Full rack part number changed from #997 to #050
  • 1966 H-2227 Brochure/Instructions
  • Brochure included with SEARS 565 Piece Set
  • This set existed ONLY in the 1966 SEARS Christmas Catalog
  • 1966 H-2228 Brochure/Instructions
  • Brochure likely included with "301-piece wheel Toy Set"
  • 1966 SEARS Christmas Catalog
  • 1967 SEARS Christmas Catalog
  • 1966 H-2235 Brochure/Pricelist
  • LEGO Sampler Set from Oxydol
  • Advertises free LEGO Idea Book
  • early
    1967
    K-2236R
    Version 1
    Brochure/Idea Book
  • Last reference to 042 Jumbo Brick Pull Toy
  • late
    1967
    K-2236R
    Version 2
    Brochure/Idea Book
  • Does not include 042 Jumbo Brick Pull Toy - removed from lineup
  • 1967 2210R
    1968
    1968 Dealer's Catalog
  • Advertises 1968 Season
  • Catalog likely available in 1967 for dealers
  • Does not includes 042 Jumbo Brick Pull Toy
  • Introduces dealer's combination pack 300
  • From Hawaii and includes special Hawaii prices
  • 1967 T-2296 Insert from 1968 Dealer Catalog - NEW! Lego model maker sets
  • 315 European Taxi
  • 316 Farm Tractor
  • 319 Truck with Trailer
  • 317 Truck
  • 320 Two-Engine Plane
  • 1968 H-2303 Instructions for 317 LEGO Truck
  • Model Maker Line
  • 1968 H-2304 Instructions for 316 LEGO Farm Tractor
  • Model Maker Line
  • 1968 H-2305 Instructions for 315 LEGO European Taxie
  • Model Maker Line
  • 1968 H-2306 Instructions for 319 LEGO Truck With Trailer
  • Model Maker Line
  • 1968 H-2307 Instructions for 320 LEGO Two-Engine Plane
  • Model Maker Line
  • 1968 B-2311 Insert from 1969 Dealer Catalog
  • 501 Loveland Carrying Case
  • 1967 H-2337 Instructions for 113 Motorized Train Set
  • Early LEGO Train line
  • This early version of the instructions uses 2x4 and 2x2 plates for the train roof
  • 1967 2337R Instructions for 113 Motorized Train Set
  • Early LEGO Train line
  • This later version of the instructions uses one large 6x24 plate for the train roof
  • When compared to the H-2337, this is pretty strong evidence that the R is used for Revision
  • 1968 B-2347 Instructions for Truck Model
  • Appears to be a Promotional Set
  • Interesting Use of Tow Plate
  • 1968 H-2350 Instructions for 329 Antique Car
  • Model Maker Line
  • Unique use of EURO number font in USA brochure
  • 1968 T-2357 Insert from 1969 Dealer Catalog
  • 501 Loveland Carrying Case
  • 1968 H-2364 Instructions for 111 Starter Train Set
  • Early LEGO Train Line
  • 1967 T2365 Insert from 1968 Dealer Catalog
  • 310 Motorized Truck Set
  • 107 Reversible Power Unit
  • 1968 T2366 Insert from 1969 Dealer Catalog
  • 111 Starter Train Set
  • 107 Reversible Power Unit
  • 1968 H-2367 Instructions for 331 Dump Truck
  • Model Maker Line
  • 1968 H-2368 Instructions for 332 Tow Truck
  • Model Maker Line
  • 1968 H-2369 Instructions for 333 Delivery Truck
  • Model Maker Line
  • 1968 H-2370 Instructions for 334 Semi-Trailer Truck
  • Model Maker Line
  • 1968 H-2371 Instructions for 335 Transport Truck
  • Model Maker Line
  • 1968 H-2372 Instructions for 340 Railroad Control Tower
  • Model Maker Line
  • 1968 H-2373 Instructions for 341 Warehouse
  • Model Maker Line
  • 1968 342 Instructions for 342 Railroad Station
  • Model Maker Line
  • 1967 T2375 Insert from 1968 Dealer Catalog - New Model Maker Sets
  • 329 Antique Car
  • 331 Dump Truck
  • 332 Tow Truck
  • 333 Delivery Truck
  • 334 Semi-Trailer
  • 335 Transport Truck
  • 1968 H-2376 Instructions for 107 Reversible Power Unit
  • Model Maker Line
  • 1968 T-2389 Introduces Remarkable New Motorized 113 Train Set
  • 402 Piece Set
  • 1968 T2390 Introduces New Train Accessories
  • 340 Control Tower
  • 150 Straight Track
  • 341 Warehouse
  • 151 Curved Track
  • 342 Terminal
  • 154 Switch Track
  • 155 Cross Track
  • 1968 H-2392 Brochure/Instructions
  • Comes with 502 Suitcase set (red suitcase)
  • 1968 H-2405 Instructions for 116 Deluxe Train Set
  • Advertised in 1968 FAO Schwarz Christmas Catalog
  • 1968-69 H-2414 Brochure/Pricelist
  • Included with KRAFT (Velveeta) promo sets - Early Version
  • 1968 H-2418 Instructions for 371 Motorized Truck Set
  • Model Maker Line
  • SEARS Exclusive Set introduced Christmas 1968
  • 1968 SEARS Christmas Catalog
  • 1969 SEARS Christmas Catalog
  • 1968-69 F-2419 Brochure/Instructions
  • Building with Lego Gears and Power Unit
  • 1968-69 B-2429 Idea Card
  • Included with KRAFT (Velveeta) promo sets - Early Version
  • 1968-69 H-2428 Brochure/Instructions
  • Comes with SEARS 536 set (brown box version)
  • 536 in a full-color box was available starting Christmas 1967
  • By 1968-69 Sears shipped with a brown box and included this brochure
  • 1968-69 H-2446 Instructions for 343 Ferry
  • Model Maker Line
  • 1968-69 H-2447 Instructions for 330 Jeep
  • Model Maker Line
  • 1968-69 H-2466 Brochure/Pricelist
  • Included with KRAFT (Velveeta) promo sets
  • 1968-69 T-2474 Instructions for 050 Lighting Device
  • LEGO Extra Parts
  • 1969 H-2528 Instructions for 842 Town Plan
  • Advertised in 1969 SEARS Christmas Catalog
  • 842 Piece Town Plan
  • Includes cars and trees and tri-fold base
  • 1969 H-2529 Instructions for 118 Train Set
  • Advertised in 1969 SEARS Christmas Catalog
  • Construct 5 Car Freight Train or 4 Car Passenger Train
  • 1969 3369-US Brochure/Idea Book
  • Printed in GERMANY
  • Introduces many new sets including 044
  • 1970 3449-US Brochure/Idea Book
  • Printed in GERMANY
  • Introduces mini-wheel sets and remote steering
  • 1969-70 H5105 Brochure/Pricelist
  • Included with KRAFT (Velveeta) promo sets - Later Version
  • 1969-70 B5106 Idea Card
  • Included with KRAFT (Velveeta) promo sets - Later Version
  • Compare different pictures to the earlier B2429
  • 1970 5107 Packaging Card
  • Included with 078 Roadway Plate
  • H-5114 is proof that the roadway plate was introduced in 1970
  • 1970 H-5109 Instructions for 311 Remote Control Car Set
  • Model Maker Line
  • 1970 H-5110 Instructions for 345 House With Mini-Wheel Car
  • Model Maker Line
  • 1970 H-5111 Instructions for 346 Jumbo Jet
  • Model Maker Line
  • 1970 H-5112 Instructions for 347 Fire Station with Mini-Wheel Vehicles
  • Mini-Wheel Model Maker Line
  • 1970 H-5113 Instructions for 348 Mini-Wheel Car and Truck Set (online at David Shifflett's site here )
  • Mini-Wheel Model Maker Line
  • 1970 H-5114 1970 Dealer's Catalog
  • Includes Mini-Wheel Model Makers "NEW FOR 1970"
  • Other new sets in 1970 include 311, 312, 078
  • 1970-71 5204 Instructions for 157 Four Car Auto Transport Set (online at David Shifflett's site here )
  • Mini-Wheel Model Maker Line
  • 1970 7001 Instructions for "Kraft" Mini-Wheel No.1 (online at David Shifflett's site here )
  • Mini-Wheel Model Maker Line
  • 1970 7002 Instructions for "Kraft" Mini-Wheel No.2 (online at David Shifflett's site here )
  • Mini-Wheel Model Maker Line
  • 1970 7003 Instructions for "Kraft" Mini-Wheel No.3 (online at David Shifflett's site here )
  • Mini-Wheel Model Maker Line
  • 1971? F-8012 Instructions for 349 Mini-Wheel Construction Set
  • Mini-Wheel Model Maker Line
  • 1971 8002 Promotional brochure for the "Make-A-Model" contest
  • Win a trip to LEGOLAND in Denmark
  • 1971 8006 Promotional brochure Kraft LEGO Special Offer
  • Offers "mini-wheel" sets.
  • Includes a picture of 367 airport (set #5)
  • 1971? 8018 Instructions for 248 Factory with Conveyor Belt
  • Mini-Wheel Model Maker Line
  • 1971? 8025 Instructions for "Life" Puppet Set (online at David Shifflett's site here )
  • Model Maker Line
  • 1971 8029 Idea Card
  • Likely included with KRAFT or LIFE promotional sets
  • Original is black and white
  • 1972 8031 Brochure/Catalog showing new line and box style
  • Imagination Sets
  • Accesory Packs
  • 1972 Model
    Ideas
    Instruction sheet showing 1970s logo style
  • LEGO by Samsonite
  • Same logo style seen in December 1972 Family Circle Advertisement



  • Idea Books:
    Year Image Description Country Slopes? Wheels?
    1957 LEGO Catalog and Pricelist Germany no no
    1960-61 LEGO 238 - Idea Book No. 1 Netherlands yes no
    1961-63 LEGO Idea Book (Early Version) H-1880 Samsonite USA yes no
    1964-65 LEGO Idea Book (Later Version) Samsonite USA yes yes
    1966 LEGO Building Toy Idea Book Samsonite USA yes yes
    1964-65 LEGO Idea Book (Later Version) Samsonite Canada yes yes






    Vintage Samsonite Canada LEGO Scans:
    Year Image ID
    Number
    Description / Notes
    1961-62 V1867 Brochure/Pricelist
  • Samsonite of Canada Limited
  • Stratford, Ontario
  • Pat Pend. Printed in Canada
  • English one one side, French on opposite side
  • 1963 V1867 v2 Brochure/Pricelist
  • Samsonite of Canada Limited
  • Stratford, Ontario
  • Pat Pend. Printed in Canada
  • English one one side, French on opposite side
  • new sets including Wheel Set, Doll Set, and Super Wheel Set
  • 1963 What's New Brochure/Pricelist
  • Probably included with v1867 v2
  • English one one side, French on opposite side
  • New Gift Boxes including 605 Wheel Set and 905 Doll Set
  • Introduces Wheels and supplementary sets in BLACK
  • Introduces plates packs 518,519,520,521
  • 1966? Supplemental Boxes $1.00 Brochure/Pricelist
  • English one one side, French on opposite side
  • 1966 LE-21-66 Brochure/Pricelist
  • English one one side, French on opposite side
  • 1968 H-2307 Instructions for 320 LEGO Two-Engine Plane
  • English and French text
  • Model Maker Line
  • 1967 H-2337 Instructions for 113 Motorized Train Set
  • English and French text
  • Early LEGO Train line
  • 1967-69 3216 Instructions for 117 Locomotive without motor
  • English and French text
  • Early LEGO Train line
  • Rare combination of MODEL MAKER with people logo



  • Vintage European LEGO Scans:
    Year Image ID
    Number
    Description / Notes
    ?? Dollhouse Brochure/Idea Sheet
  • Shows Dollhouse and Furniture
  • ?? B106 Brochure/Instructions
  • Instructions for 400 Wheel Supplementary Pack
  • ?? B3050-ho Brochure/Idea Sheet
  • From the Netherlands




  • Maintained by Eric Strand
    Email -- Brickshelf -- Lugnet

    Updated April 20th, 2011